By  on November 10, 2017

Shobha Tummala, who helped bring waxing out of back rooms of nail salons into a freestanding business, is unveiling a new site in the Williamsburg section of Brooklyn.

Opening on Saturday (November 11), it will be the seventh Shobha salon, the fifth in New York City. The location was pinpointed based on requests from her client base. While Williamsburg is known for facial-hair hipsters, Tummala is betting on demand for hair removal. The site is 76 N. 4th Street in Brooklyn.

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