Innovations abound in every corner of the hair care market, from Sephora’s spotlight on hair color to drugstore items that aim to make hair weatherproof. Below, spring’s key offerings.
Frédéric Fekkai for Proenza Schouler
Some girls want a beauty regimen wrapped up in a neat, pretty package. Enter Frédéric Fekkai, who, for many seasons, has coiffed the hair of the Proenza Schouler runway girl. And to be sure that aficionados can achieve what they see during fashion week, a limited edition Proenza Schouler linen tote bag has been designed and stocked with key Fekkai products. The bag, which has calf leather accents in Fekkai’s signature blue, contains Fekkai Advanced Brilliant Glossing Cream, Marine Summer Hair Beach Waves and Fekkai Sheer Hold Hairspray. The bag will retail for $350 beginning April 1 at Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman.
Rita Hazan Root Concealer Temporary Color Touch-Up Spray
After five years and many, many trials, celebrity hair colorist Rita Hazan and owner of Rita Hazan Salon NYC has created what she thinks will change the way women cover up their roots between salon visits, as users seeking root touch-ups or highlights can get results by simply spraying them on. The spray can, she said, has an accentuator, which took a year to find (alas, it is made in New Jersey) so that it makes a direct route onto roots or wherever it is pointed. Formulas (they are available in four neutral shades) are permanent until washed out and are impenetrable to working out and even rain, as they are made from natural pigments, not dyes. Resin helps the product hold onto hair and silicone makes hair shiny. Items enter Sephora nationwide March 24. Each sells for $24.
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Ojon Color Sustain and Damage Reverse Rituals
The brand is adding one new Ritual (its name for solution-based lines) and expanding a best-selling second this spring. The new addition, Color Sustain, is powered by Tahitian monoi oil, coconut oil infused with tiare flowers. The oil’s nonaffinity for water gives it a unique ability to help prevent color loss, said the brand’s founder, Denis Simioni. Color Sustain includes Color Protecting Cream, Color Revealing Conditioner, Color Revealing Shampoo and Gloss Finishing Hair Spray, ranging in price from $22 to $24. The brand is also adding a new shampoo and conditioner to its signature Ritual, Damage Reverse, which includes a Finishing Spray, Hair Treatment and four Smoothing Glaze options, one apiece for blondes, brunettes and redheads, and a version that can be used with any hair color. Damage Reverse products range in price from $24 to $33. All new products launch March 15 in about 1,050 U.S. specialty store doors, including Sephora.
Shari Glazer, a busy working mom who loves the“perfect shade of blonde” she gets from the salon, became frustrated with the time and expense and effort that came with it. So Glazer went out and developed Couture Color, positioned as luxury, at-home hair color, designed to offer salon results at home. Couture Color offers the top nine shades usually requested at salons (including the perfect shade of blonde) with ammonia-free formulas and color that is time released “so that it slowly delivers a color that lasts,” Glazer said. Couture Color will be sold at all Sephora doors beginning in April and also will be sold on HSN featuring celebrity hair colorist Johnathan Gale on March 28 and 29. It will cost $30.
TRESemmé Climate Control
About 50 percent of women between 18 and 34 check the temperature before deciding on how to style their hair, according to Bob Gorman, U.S. director of marketing for TRESemmé. With that in mind, TRESemmé has formulated a hair care line that looks to create a barrier between hair and the weather by combining keratin, UV blockers and a blend of polymers to lock in moisture without weighing hair down, help fight static and protect hair from the sun’s rays and humidity. TRESemmé Climate Control includes a shampoo, conditioner, mousse and hair spray. Items enter mass stores this month and will sell for $4.49 each.
For those who live for shopping online, buying hair color electronically shouldn’t be too much of a stretch. Esalon began selling its $22 custom-made, at-home hair color products online in September, thanks to a network of hair color experts, suppliers and site- building experts. By logging on to its Web site, users are asked a multitude of questions about their hair, skin tone and coloring history. And from about 2,000 colors, one is selected just for them. Reorders work off of a client’s original customized formula and are tweaked based on feedback or left alone if the experience was perfect. Esalon, which guarantees a customer’s money back if he or she is unsatisfied, is kicking off an online marketing campaign this year to drive consumer traffic to its site.