By  on December 19, 2019

Helen of Troy Ltd. is buying the Drybar hair-care business, Drybar Products LLC, for $255 million in cash.

The products business, which includes shampoos, conditioners, tools and styling products, started after Drybar blowout salons, founded by Alli Webb in 2010, took off. The brand is sold inside Drybar studios, as well as at Ulta Beauty and Sephora.

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