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Henkel Promotes Caleb Foltermann at Sexy Hair

Foltermann brings more than 16 years of experience in the beauty professional industry to his new role at Sexy Hair.

Henkel has promoted Caleb Foltermann to the role of general manager of Sexy Hair Concepts LLC, effective Dec. 1. In his new role, Foltermann will report directly to Stefan L. Mund, regional head of Henkel Beauty Care Hair Professional for North America.

Henkel Promotes Caleb Foltermann
Caleb Foltermann

Foltermann replaces Robert Schaeffler, who is leaving the company.

He brings more than 16 years of experience in the beauty professional industry, most recently as vice president of sales for Sexy Hair Concepts at Henkel. In that role, Foltermann has overseen all aspects of sales, education, marketing and support for Sexy Hair’s 50-plus international distributors and specialty retailers. Prior to his role at Henkel, he served as vice president of sales and operations and was cofounder of Xile Beauty Group, vice president of national accounts and wholesale distribution for Unilever’s TIGI Bed Head and was a district sales manager for Sally Beauty’s Armstrong McCall.

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“With significant success leading sales, marketing, education and general management functions across multiple brands, Caleb brings a creative mind-set and proven ability to deliver results and drive sustainable growth,” Mund said. “An industry veteran, Caleb has fostered strong relationships within the stylist community and with our distributors and customers. We have no doubt he will bring the same passion and creativity to help grow our Sexy Hair brand portfolio and continue to bring its ‘go bigger’ philosophy to life.”

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Known for its big red can, Sexy Hair sells one of its hair sprays every four seconds and has maintained the number-one position in professional hair spray. The company has a game plan to leverage its leadership in sprays to build other styling and hair needs. Hair care is putting up some of the biggest growth numbers in the premium beauty market, according to NPD Group. An impetus to growth is the availability of products once only sold in salons, including Sexy Hair, at select retailers.