Hush wants to bring the instant gratification of makeup to hair care.A proprietary brand by Mana, a private label manufacturer behind many skin-care, hair-care and makeup brands, Hush takes the manufacturer’s knowledge and technology in color cosmetics and translates it to hair with two instant hair-color products: Prism Airbrush Spray and Fill Seeker Hair Filling Fibers.“We wanted to carve a space in the hair-care market of instant needs being met first starting with color,” said Ana Maria Gallegos, beauty marketing director at Mana. The Mana team said they saw a white space in the hair-care market for instant hair color, especially in colorful and unconventional hues, and wanted to give their customers that instant gratification and transformation they could share on social media.Both coming in a spray bottle, the products are meant to instantly apply a layer of color to the hair. Prism, which comes in pink, purple, teal, blue, red, silver and yellow, is said to give the hair a temporary, high pigment and shine. Fill Seeker, available in light brown, medium brown, dark brown, black and gray, is meant to plump the hair.“Mana is known for making products for some of the world’s biggest beauty brands,” said Emma Froelich-Shea, general manager for Mana Brands. “This gives us a unique insight into what people want, but are unable to find on the shelves. We know that DIY dominates today’s beauty landscape and that consumers are looking for ‘Insta-worthy’ ways to express themselves.”Hush has also enlisted celebrity hair stylist Michael Silva to serve as the first brand ambassador. His role includes educating customers on how to use the DIY hair colors themselves.While Mana manufactures products for many beauty companies, it also owns other proprietary brands including Make Beauty, Black Opal, EverPro and Style Edit.“One of the things we focus on is being unconventional,” said Victoria Colangelo, senior vice president of product development at Mana. “We look at what the consumer is needing and maybe products she isn’t thinking about right now.”Hush is available now at all Sephora doors, sephora.com and QVC for $24 to $34.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion