By  on October 31, 2017

The impact indie brands have made in beauty categories is widely chronicled. But there is a similar, sometimes less noted, story in the hair color category where a smaller brand has outstripped the growth of category giants.

Splat, from Developlus Inc., has accomplished what most other hair color brands haven’t — moved hair color sales into the black. That’s been done with bold “fantasy color” shades that are miles away from ash blonde or jet black. For the 12-week period ended Aug. 13 in multiunit doors, overall hair color sales continue to lag, down 1.1 percent. Women’s hair color sales declined almost 2 percent, but Developlus posted 5 percent gains. Splat has been at the forefront of moving a wide spectrum of hair colors from a niche to a core business for retailers.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus