By  on April 19, 2018

Last year when Target wanted a celebrity hairstylist to launch its first media influencer hair-care brand, the company was introduced to Kristin Ess. Despite hers not being a household name, the brand has been so successful that industry sources estimate it has blown past original estimates of $10 million in sales to at least double that mark.

Just recently, Target extended the original 15 items with 11 more. The retailer’s Christina Hennington, senior vice president of beauty and essentials, said shoppers have “fallen in love with the collection,” prompting more items. Hitting the shelves now are formulas for tinting, cleansing, conditioning, styling and restoring hair. There is even a Purple Shampoo and Conditioner to help balance out unwanted brassiness for those with light or color-treated tresses that brings this salon trend to the masses. Another key item is Signature Hair Water, which is dispersed as a fine mist to add moisture, volume and remove creases.  instead?

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