The men’s grooming category is gaining traction, especially in tools to bring the barber experience home. Just as women are seeking more do-it-yourself devices — including microneedlers, derma rollers, laser hair removers and LED lights — men are also upping their game.
Overall device sales, for the 52-week period ended Aug. 12 in all mass doors tracked by IRI, soared almost 30 percent. Retailers including Walmart and Target have doubled down on their commitment to men’s products. Euromonitor said the global male grooming market will hit $60.7 billion by 2020, fueled by men expanding beyond just shaving products.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty