Keratin Complex has a new owner.
On Friday, the Florida-based company announced that it has been acquired by Keratin Holdings, a private investment group formed to make the purchase. Noah LeFevre, the only investor whose identity has been publicly disclosed, has been brought on as the new chief operating officer of Keratin Complex. The former owner is Copomon, another Florida-based investment group. The terms of the deal were not disclosed.
Keratin Complex was founded in 2007 and is known for its Keratronics keratin technology, which is used in a salon treatment called Smoothing Therapy and in consumer-facing retail products. According to LeFevre, distribution is about 100,000 salon doors in 38 markets worldwide, and in 10,000 retail doors, including Ulta Beauty in the U.S.
LeFevre, the former director of intercollegiate athletics at Manhattan College, was brought in as an investor and chief operating officer. “We think it’s a unique opportunity to be involved with a company that fills a unique niche in the beauty industry,” said LeFevre in an interview today. “We’ll be reviewing everything over the next several months to a year. My goal is to really develop the brand and continue to make Keratin Complex a household name.