By  on January 16, 2019

Kristin Ess is on her way to building a hair product empire.

The celebrity hairstylist launched her namesake brand, Kristin Ess Hair, exclusively with Target in January 2017. Two years later, the line, which was codeveloped by Maesa, has expanded from just 15 hair-care and styling products to include hot tools, hair accessories and, most recently, scalp care. This month, the brand will rollout to its first international markets — the U.K., Australia, Canada and Mexico. Ess and Maesa declined to discuss sales figures, but industry sources project the business will do close to $100 million in retail sales in 2019.

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