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Lee Stafford’s Expansion Plan

The British hair-care brand is expanding its footprint in the U.S.

British hair-care brand, Lee Stafford, is expanding its footprint in the U.S.

“British brands and talent are definitely in the spotlight,” said Lee Stafford, founder of his self-named hair-care brand. “Look at the recent Vanity Fair article on British talent in Hollywood or the explosion of British fashion in the U.S. retail market, so it’s a perfect time for us to expand Lee Stafford’s U.S. presence.”

To that end, Stafford’s best-selling dry shampoo, a super fine mist that contains cornstarch, in Original and Dark, will launch at Ulta and on Friday.

Meanwhile, the company revealed its new line — Ubuntu Oils — earlier this year in both the U.K. and U.S.

“My vision for this launch is to bring over as many of the Lee Stafford ranges as possible in the next year for U.S. customers,” he added. “It has always been my intention to see the U.S. product line mimic the wide range of products carried in the U.K.”

While Stafford wouldn’t talk financials, industry sources estimated that the two dry shampoos could do $120,000 in its first year at retail.