Living Proof has named its first creative director, editorial stylist Tim Rogers.

Rogers has been working for more than a decade as a hairstylist in New York City collaborating with editorial stylist, Garren, and photographers like Annie Leibovitz, Patrick DeMarchelier and Norman Jean-Roy.

“As soon as I got my hands on Living Proof’s Full Cream, I knew there was something really different and special about this company,” said Rogers, known for creating graphic, deconstructed styles and a client list that includes Carrie Mulligan, Adele, Kate Hudson, Mary-Kate and Ashley Olsen, Blake Lively, Kate Moss and Kristen Wiig. “When I learned about their philosophy — how they want to challenge the status quo — and all of the incredible science that goes into each product, I was on board. It is a tremendous opportunity.”

In his latest role, Rogers will be involved in new product development with a team of Living Proof scientists, led by MIT Institute professor and Living Proof founder Dr. Bob Langer. He will also work with founding stylists Ward Stegerhoek, and Mitch DeRosa, owner of Mitchell John Salons, and will report directly to Living Proof’s chief executive officer, Jill Beraud.

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“Tim’s talent reaches far beyond styling hair,” said Beraud. “He has tremendous experience, technical understanding and real creativity — he isn’t afraid to take an unconventional approach to his work. He is full of new ideas and will bring another perspective to our…team of stylists and beauty experts.”

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