PARIS — L’Oréal opened an academy today in central Moscow that is expected to train more than 20,000 beauty professionals annually, including hairdressers, beauty advisors and pharmacists.


An investment of almost 3.5 million euros, or $4.5 million at current exchange, backs the academy, which will also host an evaluation center.


At the center, L’Oréal plans to better understand Russian consumers’ expectations and develop products tailored to them. Techniques will include consumer, expert and instrumental evaluations.

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L’Oréal has been present in Russia since the Nineties. L’Oréal Russia opened a plant to manufacture shampoo, hair conditioner and hair color for the L’Oréal Paris and Garnier brands in the Kaluga region in 2010. L’Oréal Russia has more than 1,100 employees.