PARIS — L’Oréal Professionnel will host a pop-up hair salon for buyers and journalists during Paris Fashion Week, which runs from Sept. 25 to Oct. 3. Open weekdays between 4 p.m. and 8 p.m. in the L’Oréal Academy at 14 Rue Royale in Paris’ 8th arrondissement, the salon does not take reservations but offers appointments free of charge, subject to hairstylists’ availability.
As reported, L’Oréal Professionnel ran its first ephemeral salon during show period in February. The brand, which is part of L’Oréal’s Professional division, became an official partner of Paris Fashion Week earlier this year.