PARIS — L’Oréal Professionnel created what it billed as France’s largest hair salon, set in Paris city hall, to kick off its third annual La Nuit de la Coiffure event on Thursday evening.
On site were 100 hairdressers offering free, 20-minute styling sessions to more than 1,000 women — who had signed up online — during a five-hour stretch ending at 11 p.m.
But first, to get a virtual taste of what look might be best to request, attendees could utilize the L’Oréal Professionnel application Style My Hair that was projected onto large screens in the grand hall. Women were also able to have instant photos taken to celebrate the event.
“This night, Paris transforms itself into the capital of hair stylists,” said Olivia Polski, the deputy mayor in charge of commerce, artisans and liberal and independent professions. She discussed the multifaceted nature of hair styling, including how it demands an exceptional savoir-faire.
Nathalie Roos, president of L’Oréal’s Professional Products Division, called the métier of hair stylists “dynamic, inspiring and generous.” She highlighted the vital emotional connection they make with people.
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Hair stylists Franck Provost and Delphine Courteille took to the stage as well, before a ribbon was cut to officially start the soirée.
On Thursday, 2,300 salons and 40,000 women throughout France were involved in La Nuit de la Coiffure. The edition also marked the first time the program went international, taking place in a total of 27 countries since mid-May.