L’Oréal Paris has just launched a mobile app called My L’Oréal Colorist, designed to provide consumers with a simulated professional hair-color consultation. It is available through iTunes. After the free download, users can either scan the barcode of a L’Oréal hair-color product or answer several questions to receive a shade recommendation. Customers can also specify their desired permanence, tone and form (cream, gel or foam). The app is compatible with five of L’Oréal’s 17 hair-color brands: Superior Preference, Excellence Crème, Féria, Healthy Look Crème Gloss Color and Sublime Mousse by Healthy Look (each product retails for less than $10). The brand is further personalizing the process of choosing shades by allowing participants to share the colors they are considering on Facebook. Although L’Oréal has previously offered short questionnaires aimed at providing shopping advice on its Web site, the company’s newest app is its most specific digital product matching platform to date.
Move over millennials, a new generation is coming of age.
At five years old, North West, the famous daughter of Kim Kardashian and Kanye West, has captivated the digital realm with her cross-generational appeal. Without a public Instagram or YouTube channel of her own, she’s too young to fully understand what a digital footprint is. And yet, hers is already wildly popular.
We’ve watched North West grow on Instagram and “Keeping Up With the Kardashians” and magazines — here, she poses for her first solo cover. Her distinct fashion sense belies her age, and lately, so does her eye for makeup.
West, whether she knows it or not, is at the forefront of a generation that is highly connected, engaged with fashion and beauty and individualistic in style. Called Alpha, signifying a new beginning, this age group is unlike any the world has ever seen.
And combined with Gen Z, their slightly older counterparts, their numbers are strong. According to the U.S. Census Bureau, in 2025, people aged 17 and under will comprise 43 percent of the U.S. population. Already, they are significant consumers of beauty: According to NPD, 69 percent of Gen Zers use color cosmetics and 68 percent have a skin-care regimen.
With numbers like that, Alphas and Gen Z are expected to have a sociocultural and economic impact equal to that of their parents or older siblings, the Millennials.
Read more on WWD.com, link in bio.
Report: @alexa_writes 📸: @jucophoto
set design: @lizzielang
hair styling: @chrisappleton1
Today we honor an icon, Karl Lagerfeld. Read WWD’s tribute to the late designer, whose prolific career has influenced fashion and culture overall for the last 60 years. Link in bio.
Following the news of Karl Lagerfeld’s passing, Chanel said it has appointed studio director Virginie Viard to continue the legendary designer's work.
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Karl Lagerfeld has died in Paris.
The designer, one of the most prolific, admired and multi-talented fashion figures of the modern age, worked tirelessly until the end, giving instructions to his teams for the Fendi fall ready-to-wear collection, due to take place in Milan on Thursday.