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L’Oréal Professionnel Launches Exercise App for Hairdressers

Called 15’ Coach, it is meant to help people in salons fight against musculoskeletal disorders.

PARIS — In a bid to keep hairdressers as healthy as possible, L’Oréal Professionnel has released an application, called 15’ Coach, to help them fight against musculoskeletal disorders (MSDs).

MSDs make up 75 percent of job-related ailments among hairdressers, who stand for many hours a day and repeat gestures while styling or blow-drying, according to the brand.

Absenteeism and financial compensation related to MSDs costs $20 billion per year in the U.S., while in France it’s estimated to reach 1 billion euros, or $1.08 billion at current exchange, annually. Further, hairdressers sometimes have to retire up to a decade before their plan date due to MSDs, according to L’Oréal Professionnel.

The L’Oréal Professionnel With You Against MSDs program was developed with the Global Alliance for Musculoskeletal Health NGO. By the end of this year, 431,000 hairdressers around the globe are to trained to carry out the 15-minute daily exercise regimen, which is also found on the brand’s education platforms. The app, available in eight languages, is an extension of this.

Its users are meant to regularly fill out a questionnaire about pain levels in numerous key parts of the body. An independent organization then measures the program’s impact with the exercises, including a five-minute warm-up for the start of the day, five minutes to learn proper postures and five minutes of end-of-day stretching.

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“The program will enable the collection of data so that we can better understand MSDs, assess the tangible impact of the program and fine-tune it if needed,” stated Anthony Woolf, rheumatologist and chair of the Global Alliance for Musculoskeletal Health.

“Besides, we strongly believe it will contribute to raise awareness about these problems, which go beyond the hairdresser community and affect or will affect a large majority of adults, being the greatest cause of disability in the world,” he continued.