By  on May 8, 2019

L’Oréal’s latest incubated brand, Color & Co, wants to personalize the at-home hair coloring experience.

Color & Co makes customized hair kits that target people who color their own hair at home. Through a combination of a 10-minute, video-chat consultation with a professional stylist and an internally built algorithm, the business creates personalized color processes, including dye, developer, conditioner and directions, that are mailed to a consumer’s home within three days.

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