By  on October 18, 2018

Luxury Brand Partners is adding another hair-care brand to its portfolio.

Teaming with Nikki Lee and Riawna Capri, the hairstylists behind Los Angeles-based hair salon Nine Zero One Salon, the beauty company is launching In Common, a digitally native hair-care brand. Industry sources estimate the brand will generate $15 million to $20 million during its first year on the market.

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