After a successful launch in Walgreens in 2013, Mark Hill Salon Professional hair care is debuting at Ulta Beauty.

“This is an important step forward as we continue to expand the reach of the Mark Hill brand in the U.S.,” said Gordon Farquhar, managing director, Boots Retail USA.

Mark Hill is a celebrity British stylist who continues to work and refine his products in his salon. “My line was developed at the salon and not in a boardroom to bring effective, easy to use hair-care products with real results,” Hill said.

With the expansion, Boots proves that even though the company merged with Walgreens in December to form Walgreens Boots Alliance, its products will exist outside of the drugstore chain. Boots No7 remains at Target and is a centerpiece of the skin-care department. A major presentation of Boots No7 is now in more than 180 Walgreens stores. Boots No7 Men’s, Mark Hill and Indeed skin care are merchandised in all of Walgreens’ 8,300-plus doors.

“We’re selective about where we go. We started with Walgreens and, because of a relationship we have with Ulta, it was the next sensible place to go,” Farquhar said. “Right now we are focused on making sure this is a success and take it from there.”

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The 20 stockkeeping units are priced from $9.99 for the Miracoilicious Nourishing Shampoo to Mark Hill Big Night Out Only Takes a Minute! 60 Second Detox Gloss Treatment for $11.99. They’ll be merchandised in the hair-care department in Ulta’s more than 750 stores. Industry sources peg Mark Hill hair care producing sales in excess of $5 million.

The Mark Hill line will face intensified competition in the Ulta environment versus the hair-care assortment at Walgreens. Farquhar welcomes that challenge. “We’re taking the opportunity to have Mark appear in stores and get face-to-face with American consumers. Because Ulta has so many brands, it has become a mecca for beauty hair junkies and the right place to be,” Farquhar said.

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