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Matrix Teams With Modiface

The new Matrix Color Lounge app allows professionals and clients to simulate hair colors and effects on a user’s photograph.

PARIS — In-salon color consultation just got a next-generation, virtual twist, thanks to a partnership between Matrix and ModiFace.

The L’Oréal-owned professional hair-care and -color brand and ModiFace, a provider of augmented-reality technology, teamed together to create an application billed to allow professionals and clients to realistically simulate hair colors and effects on a user’s own photograph.

The Matrix Color Lounge employs ModiFace’s latest hair-recognition technology. Said to be a smart hair-coloring app, for iOS and Android, it recognizes clients’ hair, allowing them to try numerous hues and techniques in seconds. According to ModiFace, more than 200 shades and 10 effects are available.

“The Matrix Color Lounge is a very comprehensive application primarily geared toward professional hairstylists in order to stimulate very complete looks, including multicolor effects, like highlights, ombré and colorblocking. Also, the Maxtrix app is using a new hair-recognition and -rendering engine that enables the hair to be automatically detected, and for the colors to look ultra-realistic in various light conditions,” explained Parham Arabi, chief executive officer of ModiFace, who added the app can replicate even the most complex hair-coloring effects. “Think of it as the Photoshop of hair.”

To create the app, Matrix and ModiFace evaluated a large selection of photographs taken before and after hair coloring and then developed a mathematical model of the changes to hair during the coloration process. The Matrix Color Lounge involves a patent-pending artificially intelligent image-processing method.

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It is out starting today in Europe, the Middle East and Africa. It’s also available through the My Matrix Family app in North America.

“We developed the app to transform the in-salon color experience and the way [professionals consult with] their clients,” stated Alexis Warchalowski, assistant vice president of global digital marketing at Matrix Inc.