By  on April 18, 2018

Moroccanoil is making a move into color care.

The argan-oil-centric hair brand is launching a five-piece Color Complete Collection that includes two back bar products and three retail products. On multiple fronts, it’s a big move for Moroccanoil. It’s the brand’s first launch under new chief executive officer JuE Wong, it’s the brand’s biggest launch in several years, and it is projected to make up about 10 percent of the business’ overall revenue.

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