By  on November 19, 2019

Olaplex, the pioneer of the bond-building hair-care segment, has a new owner.

The brand has sold the company to Advent International, a large private equity firm that backed European beauty retailer Douglas until 2015. Terms of the deal were not disclosed, but industry sources said Olaplex has more than $100 million in sales, and that the company is valued at around $1 billion.

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