PITA PRODUCT BLITZ: Hairstylist Orlando Pita is about to embark on a major push for his new nine-unit product line called Orlando Pita Play, which will launch Feb. 16 on QVC.
The range is all about adding volume.
For the past two-and-a-half years, Costco has been previewing the three-unit Orlando Pita styling collection and also currently has on its shelves (since early January) two stockkeeping units — Hybrid Hairspray and Body Breakthrough — from the Play line.
QVC.com is carrying those new products as well, before QVC adds the entire line after Pita appears on the home-shopping network to sell the range on Feb. 16. It will also be available on orlandopitahair.com starting that day.
All of Ulta doors are to begin carrying Orlando Pita Play at the beginning of April.
“There’s another platform coming by the end of the year,” the hairstylist hinted. “I don’t want to say right now what it’s geared to, but every time I feel the need to put together a group of products to attack a problem then we [create] a platform.”