The cult favorite John Frieda brand is getting introduced to the next generation of users through partnerships with young and rising stars.
The founders have developed an AHA scalp peel, a mask and shampoo without sulphates or silicones.
Coty hopes to bring life back to the at-home hair-color category with an enhanced experience from using its revived Nice ‘n Easy brand.
Daniel Kaner discussed how Oribe fits into Kao, as well as who inspired him to build several hair-care brands in a podcast moderated by Jodi Katz of Base Beauty Creative Agency.
Khan was the first model to don a hijab in a mainstream advertisement for the company.
Consumers are performing more beauty services in the comfort of their homes. With that in mind, Coty has retooled Nice ‘n Easy to re-create a spa experience with at-home hair color.
More retailers will add Truhair as the company goes all out on retail expansion.