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Pantene Gains New Life

The Procter & Gamble hair care brand racked up 4 percent gains in the U.S. while also achieving rare increases in market share.

Pantene is showing more bounce. The hair-care brand grew in global sales, and gained 4 percent in the U.S., with market share increases for the first time in years, said Jon Moeller, chief financial officer of Procter & Gamble Co., while speaking at Barclays’ Global Consumer Staples Conference, held in Boston on Thursday.

The progress comes after several years of investment in Pantene.

Moeller said the company expects an upcoming launch, which he called “the most significant innovation in the hair-care category since we introduced two-in-one technology on Pantene in 1991” to further bolster sales.

Over the last year, P&G has worked to whittle down its entire portfolio to 10 core businesses. At the end of the process, it will have about 65 brands. “About one-third of our brands will be over or near $1 billion in annual sales and about two-thirds with around $500 million in annual sales,” said Moeller.

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