It may not be the sexiest topic, but hair loss is a big concern for both women and men.
According to the American Academy of Dermatology, the average person loses 50 to 100 hairs per day.
Philip Kingsley, who has always addressed thinning hair, is hoping to get to the root of the problem with Trichotherapy, a kit to prevent hair loss and strengthen strands.
“The incident of thinning hair in women is huge,” said Kingsley. “It’s probably about 80 percent of women.”
The kit consists of Tricho Pro, a volumizing protein spray; Tricho 7, which is made up of seven ingredients that help to reduce the amount of DHT that’s absorbed into the hair follicle; and Tricho Complex, which consists of vitamin and mineral supplements.
“The kit tackles hair thinning from all different angles,” said Anabel Kingsley, director of communications at Philip Kingsley. “You have the spray, which gives immediate body and volume. The drops [Tricho 7] help to reduce hair shedding and stimulate the scalp, and the supplements are supporting the growth internally.”
But the uniqueness of this product lies in the pills because, if consumers don’t have a healthy diet, they can’t expect their hair to be strong.
You May Also Like
“If you’re deficient in anything, [hair] is the first thing to suffer and the last thing to benefit from nutrition,” said Anabel Kingsley. “What the supplements do is, they give you a boost from the essential amino acids, which is what the proteins in your hair are made up of.”
Priced at $215 but also sold separately, Trichotherapy will launch at the Philip Kingsley Clinic in New York and philipkingsley.com in February. According to Kingsley, the kit, which launched in London in June, has consistently sold out at Harrods.
“Only a few people can go to my clinic, and hair loss is increasing in young women,” said Kingsley. “The thinner the diameter [of hair], the slower it will grow.”
While Kingsley wouldn’t discuss financials, industry sources estimate that Trichotherapy could generate $5 million in its first year on shelves.