Skip to main content

Priv Teams Up With eSalon

Priv teams up with eSalon on a hairstyle lookbook.

Two fast-growing digital, on-demand services are joining forces in Los Angeles and New York. eSalon, known for its online custom hair colors, is teaming up with PRIV, an app delivering beauty and wellness experts to consumers’ homes.

From May 18th through June 20th, users can access the eSalon x PRIV Hairstyle look book on PRIV’s app and choose from eSalon’s custom looks. Users will be able to book a hair service with one of PRIV’s on-demand hairstylists, who will create the styles using eSalon’s new products. Additionally, clients will receive custom eSalon products to use on their own. The spring and summer hair styles from eSalon x PRIV include Glam Waves, Beachy Waves, Crown Braids, Braided Chignons, Messy French Twists and Faux Bobs.

Speaking earlier this year at the WWD Digital Beauty Forum, Francisco Gimenez, chief executive officer of eSalon, said hair care was a logical extension to the custom hair color business, which has more than 130,000 clients.