By  on June 28, 2019

Procter & Gamble is bringing its long-running My Black Is Beautiful platform to life with a product line.

The My Black Is Beautiful brand is to launch in nearly all Sally Beauty doors in the U.S. and Canada — around 3,000 doors — with a collection of five products designed specifically for black women with very curly and coil-y hair textures. The brand is a result of a yearlong incubation project within P&G, with product ideas crowdsourced from social media.

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