By  on May 22, 2018

Follicular-challenged men and women are growing sales of hair products to remedy thinning tresses. While once the only major choices were hair transplants or Rogaine, over the past few years there has been an explosion of brands entering the market. The timing has been fortuitous with estimates that at least 40 million men and another 40 million women report some degree of hair thinning. In August, many brands will support Hair Loss Awareness Month, which puts a spotlight on the issue.

Best industry estimates are that between mass market retail, DTC and professional, the category produces sales approaching $1 billion and is rising in the high double-digits.

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