While producing fashion shows in 2012, Diana Wright needed a way to hold models’ hair back in a ponytail without creating any damage. That gave birth to Pulleez, a patented sliding ponytail holder with charms to securely tie back tresses. Many retailers credit Pulleez with glamorizing the traditional ponytail.
Beyond the clever mechanism, Wright saw an opportunity to build a better hair elastic than existing mass market options. She added custom charms that elevate hair ties into hair jewelry and encourage multiple purchases. “They are less damaging to your hair and they double as a bracelet,” Wright said.
Thought bike shorts were going anywhere? Think again. The sporty trend was seen on the spring runways of Fendi, Area, Roberto Cavalli, and Stella McCartney to name some. Tap the link in bio to see what other major trends to expect this coming spring. #wwdfashion
Photographed by @Kukukuba
In a custom Dior dress fit for a supermodel, @karliekloss married her longtime love, @joshuakushner, in upstate New York yesterday evening. No word yet on honeymoon plans or, more interesting, the guest list. Kloss’ new sister-in-law, Ivanka Trump, did however share her congratulations when they couple became engaged in the summer. “So, so happy for you and Josh! I feel blessed to have you as a sister (!!!) Karlie and look forward to the happy memories we will create together as a family!” wrote Trump on Instagram. Tap the link in bio for everything we know so far. #wwdeye #rg
We are on the ground in Tokyo, a city known for its experimental style, shooting the best street style looks outside the shows. Tap the link in our bio for some serious trend inspiration from Tokyo Fashion Week. #wwdfashion
Photographed by @onilx