By  on March 21, 2017

The customization trend is making its way to hair care.

Personalization is the focus behind Cloud 10 Hair Care, the latest endeavor of QVC founder Joe Segel and business partner Ellen Langas, who was formerly a QVC host and vice president of public relations. The duo are behind the launch of Cloud 10 Hair Care – a hair-product business with a focus on Millennials that guides shoppers through a survey about their specific hair needs and wants before shipping out a custom-blended shampoo and conditioner set. There are 165 different options, according to the company.

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