By  on January 11, 2017

Redken is betting on social media-savvy young hairstylists as the next big beauty influencers.

The L’Oréal-owned salon-professional brand today revealed its new roster of brand ambassadors, a group of six young hairstylists and colorists with sizable social media followings. Redken refers to the assemblage of talent as the #RTeam, and said today in a statement that it assumes the group is “gearing up to be the next generation of industry leaders.”

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