By  on August 31, 2018

The issue of female hair loss was pushed to the front burner during this month’s Hair Loss Awareness month campaign. Men account for the lion’s share of the $3.5 billion that IBISworld reported is spent on hair loss and thinning products. But women represent the biggest growth opportunity, with volume expanding more than 40 percent a year.

Women traditionally have been reluctant to discuss thinning tresses. “They will tell you almost anything — Botox, collagen — they will not historically talk about losing hair,” said Melisse Shaban, founder and chief executive officer of Virtue Labs, a hair-care line that treats underlying damage to restore healthy locks. “It is such a mortifying and embarrassing condition. Now the shame is gone, and people are telling each other what has worked for them.”

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