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Sally Hershberger Opens Salon at Barneys New York

The salon is the hairstylist’s first location in a retail store and fourth location nationwide.

Sally Hershberger is bringing her salon to Barneys New York.

The hairstylist, who operates out of two New York salons and one in Los Angeles, is partnering with Barneys for her first salon inside a retail store at the retailer’s flagship Madison Avenue location.

“We’re both about style and excellence,” Hershberger said. “It’s going to be great that women will be down in [the beauty department] and be able to try out my products and see how to use them.”

Opening Feb. 14, the full-service salon, which will offer styling, haircuts and color, among other services, will also sell all products from Hershberger’s namesake hair-care brand. Hershberger will also be available for appointments at the location.

“We wanted to partner with [Hershberger] because of her reputation as a visionary in the hairstyling world,” said Jennifer Miles, vice president and divisional merchandise manager of cosmetics at Barneys. “It’s so important for us to partner with the right person and we felt that everything [Hershberger] does from her styling to her brand was the right match for Barneys.”

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For Barneys, introducing the salon was the natural next step for the beauty department. The retailer already offers makeup applications, brow services and facials, and wanted to round out its beauty service offerings with a full hair salon.

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In addition to offering services, Hershberger sees the salon as a way to educate customers on how to use hairstyling products.

“The biggest complaint that I’ve heard throughout my whole career is that women come home with [hair] products and don’t know how to use them,” she said. “[The salon] will be super educational for them because they can buy the products and learn how to use it right then and there.”

This is the first salon the retailer and Hershberger are planning, but both see a long-term partnership in their future with more locations.

“When the customer walks into the store, we want them to feel that luxury experience,” Miles continued. “By partnering with [Hershberger] we know that the salon is going to offer the best service for our customers.”