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Appeared In
Special Issue
Beauty Inc issue 03/13/2009

Natural products get a boost with more appealing- and effective- formulations.

This story first appeared in the March 13, 2009 issue of WWD. Subscribe Today.

Everpure Moisture Shampoo

L’Oréal launches the first sulfate-free shampoo to a wide audience. The result is an extremely  gentle cleanser that nourishes to combat dryness and won’t interfere with color-treated hair. $6.99 (Mass retailers)

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Radiance Day Lotion SPF 15

Known for catering to the needs of delicate baby skin, the natural brand also caters to grown-ups. This protective cream employs titanium and zinc to guard against UVA and UVB rays, calendula to soothe and royal jelly to infuse the skin with vitamins and amino acids. $17.99 (Target,

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Vitamin C Anti-Aging Face Serum

As part of its newly reformulated line of skin care products, John Masters’ light serum features antioxidant-rich acerola, or cherry, extract. Along with hydrating algae, it nourishes and protects against the aging process. $30 (Whole Foods,

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C Me Shine Lip Gloss and C Me Blush Lip Tint

It’s easy to C why this brand is quickly becoming a cult favorite. The Gloss offers a range of nonsticky yet shiny colors made with antiaging and conditioning carrot seed and sunflower oils. The Tint offers supreme nourishment thanks to coconut, jojoba and olive oils, with just a hint of color. $6.49 and $4.49 (Walgreens,

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The Complete Guide to Natural Health and Beauty

What better company is there to literally write the book on maintaining skin and internal health? Years of research and experience are behind each tidbit of information found in the pages of this helpful guide to natural health. $22.95 (

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Immortelle Precious Protection SPF 20

Essential oils derived from organically grown immortelle plants star in this protective cream. The concentrated and microencapsulated oils claim to stimulate collagen production, while natural plant extracts protect against pollution and mineral sunscreens guard against UV damage. $58 (L’Occitane)

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A Perfect Whirled Natural Cheek Stain

This smooth-gliding stick is packed with a powerhouse of extracts culled from the “superfruits,” including acai and goji berries. These potent antioxidants help restore skin’s youthful functioning, while the stain itself imparts a natural-looking fl ush. $28 (Bergdorf Goodman, Henri Bendel, Sephora,,,

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No. 1 Purity Cleansing Balm

Containing neither sulfates nor alcohol, this gentle wash is ideal for all skin types. The milky texture won’t lather, but still sweeps away dirt and makeup; lecithin helps moisturize, and rose hip and chamomile soothe and reduce irritation. $55 (Barneys, Bluemercury, Sephora, Space NK,

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Skin Retreat

This simple moisturizer is deceptively complex. It makes no outrageous claims, yet is packed with natural ingredients known for their healthy-skin benefi ts, including green tea, grape seed, witch hazel, shea butter and olive oil. $40 (

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