By  on June 17, 2015

Beauty isn’t just for a Caucasian audience — but you wouldn’t necessarily realize that from many mass-market beauty floors, opines Richelieu Dennis, founder and chief executive officer of Sundial Brands.

Dennis, who was born and raised in Liberia and came to the U.S. for college (“back then we were known for civil war, now we’re known for Ebola,” he said dryly) turned in the early Nineties to selling products made from his grandmother Sofi’s skin-care and hair-care recipes on New York City streets. Later, along with his mother, Mary Dennis, and his college roommate, Nyema Tubman, he founded Sundial Brands, which now includes the SheaMoisture and Nubian Heritage brands.

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