A Christophe Robin product

LONDON — Britain’s The Hut Group has confirmed plans to buy Christophe Robin, the upscale haircare brand that has seen sales increase by more than 40 percent for each of the last two years.

THG’s announcement confirms a report in Thursday’s WWD.

Established in Paris in 1999 by its namesake, the celebrity colorist Christophe Robin, the products are aimed at maintaining scalp health, nourishing hair and protecting color. The formulations have more than 80 percent natural ingredients, and are free from parabens, silicone, SLS, oxidants, ammonia and not tested on animals, according to THG.

The group said the brand sits within an established and fast-growing segment of the beauty industry. Terms of the deal were not disclosed.

Christophe Robin has more than 70 products across 10 ranges, and is stocked in multiple countries, including the U.K., the U.S., Europe and Asia through retailers such as Sephora and Space NK. It also sells on Robin’s web site and on THG-owned lookfantastic.com.

Through lookfantastic.com THG has become one of Europe’s largest online retailers of premium beauty products, including MAC Cosmetics, Bobbi Brown, Estée Lauder and Lancôme. It also owns beauty brands including Espa, Mio Skincare, Mama Mio, Eyeko, Grow Gorgeous, Illamasqua and Ameliorate.

Matthew Moulding, chief executive officer, said THG will leverage its e-commerce platform, THG Ingenuity, and its global marketing structure “to take the brand to new customers across the world. Natural beauty products are continuing to take the industry by storm and combined with the brand’s expertise in luxury hair care, this is an exciting time for us to invest in the brand, product development and people, to deliver the next stage of growth.”

Robin said that, together with his chief executive and business partner Géraldine Hieronimus, “we are proud of growing the Christophe Robin brand. I am excited to see my brand continue its adventure going forward with The Hut Group.”

THG was advised by DLA Piper, Deloitte and EY. Michel Dyens & Co. acted as exclusive financial advisor to Christophe Robin.

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