Root touch-up is the healthiest segment of the hair-color market. That’s verified by Chelsea Scott who founded Truhair in 2012 as a way to deliver products to reduce bad hair days. One of the bestsellers in her lineup is Color & Lift, which not only matches hair color, instantly covering gray, but also does double-duty filling in sparse or thinning spots on the scalp.
Color & Lift, which launched in 2012, is the number-one-selling hair-color product on HSN and has been since its debut. What separates Color & Lift from myriad competitors, according to Scott, is a powder formula (a blend of vitamin E, mica and other ingredients), which adheres better to hair as well as provides the opportunity to add ingredients such as fibers for volume.