By  on January 8, 2018

Chelsea Scott is taking a road less traveled to secure shelf space in stores for her Truhair brand. After six years of educating consumers about her line of problem-solving hair products on HSN, Scott is going full-throttle into retail doors. It is a slightly different twist than the traditional route in the beauty industry where items aim for retail placement and expand to TV.

Midwest retailer Von Maur is picking up Color & Lift with Thickening and Color & Lift To as its exclusive color offer in all stores. Ricky’s, which has carried Truhair, is rolling it out to all of its doors. In February, Truhair will add to the expanding beauty assortment in Soft Surroundings. TSC, Canada’s home shopping channel, has launched Truhair on its broadcasts.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus