Just 13 months old, Virtue Labs is expanding beyond its direct-to-consumer roots. Virtue, a hair-care line that targets and treats underlying damage to tresses, added HSN in December. Later this month, Virtue comes full circle with the launch of 30 Bluemercury physical doors.
DTC, explained Melisse Shaban, founder and chief executive officer of Virtue Labs, was the perfect launchpad because the platform afforded the chance to tell a relatively complicated story. Shaban, the former ceo of Strivectin Operating Company and Frédéric Fekkai, wasn’t planning on spearheading another beauty company when she came across work that was being done to harvest keratin from human hair.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion