By  on July 26, 2019

Private equity firm VMG has made a minority investment in prestige hair-care Briogeo, WWD has learned.

The prestige hair-care brand, founded by Nancy Twine in 2013, sells a range of care and treatment products at Sephora, Nordstrom, Net-a-porter and its own web site. The brand was early to the skinification of hair movement, launching products that treat the hair and scalp more like skin. The line also has several food-oriented shampoos and conditioners, including Kale and Apple Replenishing Superfood Conditioner, $28, and Banana and Coconut Nourishing Superfood Shampoo, $28. Briogeo recently expanded into wellness with tea tree oil and caster oil, which are both meant to be multipurpose products.

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