Walt “Clyde” Frazier and Keith Hernandez are reprising their roles as the rhyming spokesmen in the new Just For Men commercials that began airing Monday. The former athletes did their first ads for the grooming brand in 2002 where their “No Play for Mr. Gray” tag line put the ads on the map.
In a press conference Monday morning at Frazier’s restaurant in Hell’s Kitchen, Hernandez, who recently grew back his trademark facial hair, said: “My ’stache is back and so are we.”
The new 15- and 30-second spots show Hernandez and Frazier at the home of a couple where the husband’s beard is going gray. They tell him he needs to use Just For Men to get rid of the gray in five minutes and he’ll become more attractive to his wife. It ends with the duo sitting on a dresser in the couple’s bedroom eating popcorn to see how the wife will react to the husband’s new beard.
With many men under the age of 35 now sporting some type of facial hair, Just For Men is also using social media platforms to promote a new initiative, #beardspotting, which asks guys to share photos of their beards and mustaches to vie for the Best Beard Ever moniker. The winner will receive an all-expense-paid weekend for two to Brooklyn in November to join the judges at The National Beard and Moustache Championships. (Who knew?)
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Asked who they thought had the best beard in sports, the duo unanimously voted for James Harden of the Houston Rockets.
Following the event, Hernandez, who now serves as a broadcaster for the New York Mets, who are flirting with first place in the National League East, thinks his former team has a “good shot to win the division” if they continue to perform well. “That’s why they play the games,” he said.