By  on December 11, 2018

While brands in the shaving category duke it out with new launches for women, other forms of hair removal are gaining space at retail doors.

The shaving category has been in the news recently thanks to the launch of Flamingo from Harry’s, the debut of Sphynx All-in-One Portable Razor and the buzzy direct-to-consumer brand, Billie. But store checks to mass retailer shelves reveal footage devoted to women’s shaving is being edited to make room for more choices, especially at-home waxing and hair remover tools.

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