Serayah McNeill

With its first multicultural hair brush collection, Wet Brush is plotting roots in the growing natural hair-care category.

TxturePro, a collection of three brushes, aims to give women with curly, kinky or coiled hair the means to style and detangle their strands. The tools were designed with natural texture in mind, offering women more control and styling options.

Along with the new collection, Wet Brush is bringing on actress Serayah McNeill as the collection’s first brand ambassador.

“As someone who changes hairstyles so frequently for my career, it’s important to have a go-to beauty tool that will protect my natural hair while giving me the ability to be so versatile in my style,” said McNeill, who is best known for her role on Fox’s “Empire.” “Working with TxturePro is a natural fit, allowing me to celebrate my natural curls while being able to style them with ease because of this collection.”

McNeill will be seen in a number of marketing initiatives for the collection, as well as sharing her own perspective on what’s needed in the natural hair-care category and insight on how to maintain healthy, natural hair.

“[McNeill’s] affinity to beauty, her gorgeous natural hair and her onscreen presence makes her the ideal [brand] ambassador for an ongoing collaboration,” said Corey Huggins, vice president of marketing for TxturePro by Wet Brush.

The collection includes a detangler, extension brush and wave comb. The multipurpose detangler’s wide bristles are meant to move smoothly through the hair while minimizing any hair shedding. For extensions or wigs, the extension brush’s tapered head works to glide through the hair without any snagging. A wavy toothed comb, the wave comb, is meant to evenly brush through textured hair.

TxturePro tools are available at Target, Sally Beauty Supply and independent beauty retailers nationwide. The collection ranges in price from $4.99 to $9.99.

You May Also Like