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Zach Rieken Named SVP at Bumble and Bumble

Rieken will also act as the brand's global general manager.

Zach Rieken has been named senior vice president and global general manager of Bumble and bumble, a new post for the brand, effective immediately.

Rieken, who was most recently vice president, North America sales for Bumble and bumble, oversaw all aspects of North American sales in that role — including those of the Bb. Salon Network and retailers Sephora, Bluemercury, Bloomingdale’s and SpaceNK. In his new role, he will be responsible for day-to-day operations of the brand, including providing leadership and vision to the organization and the development of long range and annual plans.

Rieken will continue to report to Peter Lichtenthal, president of Bumble and bumble and Bobbi Brown.

“Zach has swiftly transformed Bumble and bumble’s sales leadership and ignited the brand’s sales growth while maintaining focus on the brand’s core values,” said Lichtenthal. “He has already forged strong relationships not only externally with our retail and salon partners, but also internally with our marketing, creative, education, global communications and supply chain teams. I am confident he will be able to lead Bumble and bumble during this time of both creative and commercial growth.”

Prior to joining Bumble and bumble, Rieken held various positions with Procter & Gamble’s Salon Professional division, where he led sales teams for Wella, Sebastian, Nioxin and Clairol.