L’Oréal Professionnel USA is upping its marketing prowess.
Michelle Ryan has been appointed senior vice president of marketing at the salon products brand. In more than 15 years at L’Oréal, she’s held a variety of positions, most recently senior vice president of marketing at L’Oréal USA’s Multicultural Beauty Group encompassing the brands Dark and Lovely, Optimum and Dessange and, before that, she moved up the ranks in hair-care, hair-color and skin-care capacities at Garnier from assistant vice president to senior vice president. Notably, she led the introduction of Garnier’s Miracle Skin Perfector BB Cream, and developed the brand’s Skin Renew Dark Spot Corrector and Miracle Sleeping Cream.
Ryan comes to L’Oréal Professionnel at a busy stretch for the brand. This month, it unveiled the Nutrifier range designed to add nourishment to hair that lacks it. Two highlights of the range are the $20 leave-in treatment DD (Dryness Defense) Balm containing glycerol and coconut oil, and the $33 silicone-free, glycerol-fueled Masque. L’Oréal Professionnel has also broken into the burgeoning category of bond strengthening with Smartbond, a system for protecting hair during hair-coloring services.
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In her new position, Ryan will focus on launching hair-color and hair-care products, spearheading initiatives to educate and celebrate hairstylists and colorists, and working with celebrities and influencers to raise L’Oréal Professionnel’s profile. The brand’s roster of spokespeople features Eva Green, the face of ProFiber, Alessandra Ambrosio, the face of DIA Richesse, and Ramirez Tran Salon owners Johnny Ramirez and Anh Co Tran.
L’Oréal’s professional products division that includes L’Oréal Professionnel accounted for 13.8 percent of the company’s global turnover in the first half of this year. Its sales for the period increased 2.2 percent to 1.7 billion euros or nearly $1.9 billion at the current exchange rate. At the same time, operating profit improved 2 percent to $338.2 million euros or almost $372 million. L’Oréal pointed to hair color as a bright spot in the professional products division, and singled out L’Oréal Professionnel’s Dia, Blond Studio and Hair Touch Up as strong performers.