Speakers from NPD, Mintel, Nielsen and Google highlighted emerging trends in the beauty industry.
Consumer preferences are changing quickly, and it’s forcing beauty companies to anticipate the future to keep up.
The business is focused on launching exclusive brands.
Skin care was up 16 percent, driven by Estée Lauder and La Mer.
The NuFace Fix, designed to smooth fine lines and wrinkles in three minutes, is targeted at the company’s growing younger customer base.
The fragrance franchise, which keeps gaining market share, is launching a campaign lensed by Fleur Fortuné.
The actress stars in the newest spot for Sì, lensed by Fleur Fortuné.
The salon will feature individual “clouds” where clients can adjust lighting, music and more.