Birchbox will also offer more choices and customization for its boxes.
The brand is launching 80 new sku’s, including eye patches and sheet masks.
The in-house styling service offers the personal touch.
The fake eyelash category is out performing most cosmetics sectors, but one company founder thinks there are still dollars left on the table and she has an item to remove obstacles in the growth path.
The company’s patented Activated Silk technology, made from silkworm cocoons, is meant to be a more biocompatible and eco-friendly alternative to traditional hyaluronic acid fillers.
The bath category is competitive, but two teenage sisters have cracked the code and sell their bath fizzles to some of the biggest chains in mass retailing.
Jillian Dempsey hopes to strike gold with a vibrating skin-care device she discovered from Japan.
Winners include KKW Fragrance, Sisley Paris and Maybelline New York, among others.