Birchbox will also offer more choices and customization for its boxes.

The brand is launching 80 new sku’s, including eye patches and sheet masks.

The in-house styling service offers the personal touch.

Consumers are looking for products that deliver beauty from within. Target is expanding its assortment of Pacifica products with new supplements.

Beauty supplements from vitamin companies could be the impetus to drive more sales to mass market doors as the business approaches $8.5 billion by 2020.

The fake eyelash category is out performing most cosmetics sectors, but one company founder thinks there are still dollars left on the table and she has an item to remove obstacles in the growth path.

Memebox plans to use the capital to accelerate growth.

The company’s patented Activated Silk technology, made from silkworm cocoons, is meant to be a more biocompatible and eco-friendly alternative to traditional hyaluronic acid fillers.

The business has hired Vikram Agarwal from Unilever.

The bath category is competitive, but two teenage sisters have cracked the code and sell their bath fizzles to some of the biggest chains in mass retailing.

Jillian Dempsey hopes to strike gold with a vibrating skin-care device she discovered from Japan.

Winners include KKW Fragrance, Sisley Paris and Maybelline New York, among others.

The eyes are a focal point for skin-care brands next spring, with a slew of launches set to hit the market.

The newest nighttime treatment products are multifunctional multitaskers.

Deciem’s founder, Brandon Truaxe, was removed from the company via court order in October.