By  on December 15, 2017

Magnetic artificial eyelashes have attracted an audience, mostly through online sales. Now Ardell, the leader in the $210 million mass artificial eyelash market, hopes to pull in customers to stores with the rollout of its Magnetic Collection of false lashes.

Ardell is shipping its first round of magnetic lashes to mass market and specialty beauty retailers including CVS, Rite Aid, Sally Beauty, Target, Ulta Beauty, Walgreens and Wal-Mart. The Magnetic Collection hits shelves in January with a suggested retail of $13.99. The company said it is first in the mass arena to offer lashes using magnets.

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