Magnetic artificial eyelashes have attracted an audience, mostly through online sales. Now Ardell, the leader in the $210 million mass artificial eyelash market, hopes to pull in customers to stores with the rollout of its Magnetic Collection of false lashes.
Ardell is shipping its first round of magnetic lashes to mass market and specialty beauty retailers including CVS, Rite Aid, Sally Beauty, Target, Ulta Beauty, Walgreens and Wal-Mart. The Magnetic Collection hits shelves in January with a suggested retail of $13.99. The company said it is first in the mass arena to offer lashes using magnets.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos