Magnetic artificial eyelashes have attracted an audience, mostly through online sales. Now Ardell, the leader in the $210 million mass artificial eyelash market, hopes to pull in customers to stores with the rollout of its Magnetic Collection of false lashes.
Ardell is shipping its first round of magnetic lashes to mass market and specialty beauty retailers including CVS, Rite Aid, Sally Beauty, Target, Ulta Beauty, Walgreens and Wal-Mart. The Magnetic Collection hits shelves in January with a suggested retail of $13.99. The company said it is first in the mass arena to offer lashes using magnets.
Are you ready for Goop TV? According to sources, the lifestyle site founded by Gwyneth Paltrow has inked a deal with Netflix to create a new wellness-inspired show.
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“As long as [companies] are peopled by humans, there’s always that opportunity [for authenticity.] When that doesn’t happen, it’ll hurt your [brand],” he says. “We’re human beings. Human meaning flesh, being meaning spirit. As long as we have that, there is the opportunity for growth and elevation.” — Pharrell Williams, WWD Original.
The Paris men’s calendar just gained another heavy hitter: Celine will stage a show in January, mere months after creative director Hedi Slimane launched its men’s wear division during a coed show on Sept. 28. 📸: @thekateowen
Styled by @thealexbadia